Who we work with

Design-Led Brands

Preserving the identity.

Why it matters

Among non-hotel brands, design names lead branded residential, and fashion, F&B and automotive labels show the strongest pipeline growth. The licence fee arrives early. The building carries your name for decades, and becomes one of the most visible expressions of the brand. Most standalone residences have no hotel next door to deliver the service, so the service model has to be built.

We set it up before launch, while the brand still has its strongest position. We define what the service agreements and property covenants must require, and your lawyers draft them into the building's governing documents. We set the standards the brand can require and verify, and run the selection of the property manager who will deliver them. After handover, Supervisory Services carries out the brand's obligations: audits, approvals and issues, funded through the service charge or supervisory fees.

What we do

Brand standards for residential

Your brand identity turned into service, staffing and maintenance standards a residential building can deliver and pay for.

Enforceable commitments

Service levels and covenants built into the building's governing documents under local property law.

Property manager selection

Tender, vetting and approval of the company that runs the building day to day.

Ongoing supervision

The brand's role in the building after handover, without building an internal residential team.

Where we help

Brand Advisory

What does your brand mean once owners move in?

Supervisory Services

Does the service still match the brand and the budget?

Brand Selection and Negotiation

Which brand, and what are you actually agreeing to?

Developer and Brand Representation

Is the other side delivering what the agreement says?

What we bring you

We know what the other side needs

We have negotiated these agreements for brands, operators, developers and owners, so we know what each will ask of you and why.

Your lawyers read it for the law. We read it for the operation

We tell you what each clause will mean once the building is running.

We work for you alone

On each project we represent one party only, and take no fees or commissions from the other parties to the transaction.

Questions we are often asked

Do you work with non-hospitality brands?

Yes, on the brand side or the developer side, one side per project.

Can you act as our residential team?

Yes. Through design-stage reviews while buildings are developed, and through Supervisory Services once they operate.

Do you replace the operator or building manager?

No. They run the building. We supervise on the brand's behalf.

Better decisions, earlier.