Operating model advisory for branded residences across EMEA. We help developers understand what brand agreements mean in practice: how the building runs, what it costs, and what owners pay.
Developers sign brand agreements that define how a building operates for the next 20 years. Most attention goes to the brand name and the sales premium it commands. Less goes to what the agreement actually commits the developer and future owners to: fee structures, service delivery obligations, governance arrangements, and the authority the brand holds over operational decisions.
We provide branded residences advisory focused on the operating model. That means working through who manages the building, who employs the staff, how costs are recovered from owners, what standards can change over time, and what happens when things go wrong. These questions need answers before the first unit is sold, because the commitments made during pre-sales constrain everything that follows.
Operating models vary significantly by jurisdiction. A project in Dubai operates under a different regulatory framework than one in Greece, Portugal, or Spain. Employment law, property ownership structures, and tourism licensing all shape what is actually possible. We work across EMEA with specific depth in GCC and Southern European markets.
Legal firms review contracts. Real estate advisors run feasibility. Marketing agencies design the sales strategy. What is often missing is someone who works through how the building will actually operate day to day: staffing, service scope, cost base, owner obligations, and the practical implications of what the brand agreement says on paper.
What brand fits this project? Which operator should run it? These decisions have 20-year consequences. We help developers evaluate brand options, compare operator capabilities, and understand what each arrangement means for how the building operates and what it costs to run.
Get in Touch →Brand agreements define authority, fees, standards, and obligations for decades. We review them from an operational perspective: what does the brand actually commit to deliver, what does the developer commit to fund, and where are the gaps between what buyers are promised and what the contract actually says?
Get in Touch →Who manages the building? Who employs the staff? What do owners pay through service charges, and what goes to management fees? We design operating models that answer these questions before the first unit is sold, not after buyers start asking.
Get in Touch →The transition from development to operations is where promises meet reality. We manage the pre-opening process: service team recruitment, system implementation, owner onboarding, and the handover from developer to the entity that will run the building long-term.
Get in Touch →Branded residences consulting for developers, brands, and professional services firms across EMEA.